The role of today's athletes
Very good point Emanuela, this is where athletes need professional guidance, coaches to handle media exposure!
From Emanuela Perinetti Casoni:
⚽️ It’s not enough to be a decent athlete nowadays if you have ambition. People expect more from you and firms want to be able to connect with your story and what you are about.
📈 These things are relevant every day. The role of the athlete is about more than playing sport, especially in today’s world. They have to be relatable and demonstrate strong affinity with issues that influence culture.